Supermodel Kate Moss has been unveiled as the face of Donna Karan New York’s Spring 2025 campaign, marking a return to the brand’s core values of effortless glamour, strength, and sophistication.
Photographed by Craig McDean, a longtime collaborator and close friend of Moss, the campaign presents a multi-faceted depiction of the fashion icon in a serene, light-filled setting. The collection blends sensuality with structure, reinforcing the brand’s signature approach to modern dressing.
The Spring 2025 collection continues the brand’s evolution following its relaunch last year. Past campaigns featured a diverse range of models under the message “In Women We Trust,” emphasizing the label’s commitment to timeless, cross-generational appeal. With Moss at the forefront, the latest campaign refines that narrative, highlighting her enduring influence on fashion.
The collection includes signature Donna Karan silhouettes with modern updates. A reimagined black blazer with a halter neckline and a draped ecru dress that sculpts the body underscore the brand’s focus on fluidity and versatility. Monochromatic looks are enhanced with shimmering textures and hardware elements, paying homage to archival inspirations.
The campaign, which launched across Donna Karan New York’s digital and social media platforms, will roll out through a multi-channel marketing strategy, including high-impact digital placements, print advertisements, and premium outdoor displays. The Spring 2025 collection launched February 6 in select North American retailers and online.
G-III Apparel Group, which owns Donna Karan New York along with brands such as DKNY and Karl Lagerfeld, continues to expand its reach in contemporary fashion while honoring the legacy of one of America’s most iconic designers.
