Youth fashion retailer Pacsun helped its community celebrate New Year’s Eve in style with exclusive in-store events and curated online collections. From December 26th to 31st, Pacsun transformed select locations into vibrant hubs for celebration, empowering customers to step into 2025 with confidence and style.
At its Irvine and Fashion Island (Newport Beach) locations in California, as well as its flagship store in Soho, New York, Pacsun offered immersive New Year’s Eve experiences. On December 31st, the Irvine and Fashion Island stores hosted special celebrations, complete with live DJ sets, a specialty coffee cart, tarot card readings, and a tooth gem booth. Customers also received complimentary hair and makeup gifts with purchases, adding a glamorous touch to their evening plans.
The Soho flagship joined the excitement with themed decor and a tooth gem booth available throughout the week leading up to New Year’s Eve.
To complement the festive atmosphere, Pacsun showcased curated collections like The Going Out Shop and The Occasion Shop. These featured standout pieces, including leather pants, statement tops, mini dresses, and bold leopard-print accents for women, alongside stylish outerwear, textured sweaters, and must-have accessories for men.
“As a brand committed to inspiring and empowering the next generation, we wanted to provide our community with both the fashion and the experiences to create unforgettable memories to close out 2024 and ring in 2025 feeling and looking their best,” said Abbie Hutzler, Divisional Merchandise Manager at Pacsun.
For those unable to visit in-store, Pacsun offered an extensive online selection of partywear, ensuring everyone could find the perfect outfit to celebrate the new year.
